“Art does not exist for the sole purpose of trying to sell people consumer products. That idea seems to have been lost.” This week’s #FeaturedLocalFriday, Erik Farseth, refuses to comprise the values of his art for the desirability of mass appeal.
Erik’s work focuses on themes of “global consumer culture, the American surveillance state, old technology, nationalism, the fading ‘American Century,’ and the ongoing wars in the Middle East.” One collage can blend hundreds of vintage photographs from old magazines, creating one distinct piece, refreshingly divergent from the original pieces, with a story to tell.
“Big tobacco companies have engaged in aggressive stealth marketing campaigns in order to get young people hooked on cigarettes. Camel cigarettes used to sponsor warehouse parties here in Minneapolis in order to make it seem like R.J. Reynolds, is… like… really, really cool (as opposed to being one of the most evil corporations in the entire world).” “I like the fact that Commune is subverting the idea of viral marketing by funneling government funding into anti-corporate ad campaigns aimed at young people in their early twenties. There are a lot of really talented graphic designers in this town: why not use them?”