tobacco industry sources

 

FACT: Problems with self-esteem. Has menial, boring job. Emotionally insecure. Passive-aggressive. Probably leads fairly dull existence. Grooming not a strong priority. Lacks inner resources. Group conformist. Non-thinking. Not into ideas. Insecure follower. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.

SOURCE: RJR; HUNTER CS. MARKETING RESEARCH REPORT. INNER CITY BLACK CREATIVE EXPLORATORY. MARKETING DOC. R. J. Reynolds. American Legacy Documents. January 16, 1989.